About Priva Luxe | Anti-Tarnish Jewellery Brand India

"Every woman deserves jewellery that keeps up with her life - not jewellery that makes her worry about it."

Priva Luxe was founded in 2025 by Priyanka Vyas, a jewellery enthusiast and entrepreneur based in Gandhinagar, who couldn't find affordable jewellery that actually lasted.

Like most women, Priyanka had a drawer full of beautiful pieces that turned dull, itchy, or discoloured after a few wears. The market had two options: cheap fashion jewellery that tarnished in days, or fine gold jewellery that cost a month's salary. There was nothing in between - nothing that was beautiful, durable, affordable, and honest about what it was made from.

So she built it herself.

Waterproof - Safe to wear through rain, sweat, and the gym - no removal needed

Anti-tarnish - Stainless steel base with gold plating engineered to resist oxidation

Hypoallergenic - No nickel, no copper - skin-safe for sensitive skin types

Every piece in our collection is crafted from 304 or 316L stainless steel and finished with an 18K gold plating process designed to go the distance. We test every design for daily wear - because our customer isn't wearing jewellery on special occasions only. She's wearing it to the office, on her commute, at the gym, and out to dinner. Her jewellery has to keep up.

WHO WE MAKE JEWELLERY FOR

Priva Luxe is for the young working woman who has a personal style and doesn't want to compromise on it. She's practical and aesthetic, values for money, and wants jewellery that tells a story - whether that's a manifestation necklace she wears every day, a stacking ring set she built herself, or earrings she picked because they feel like her.

She doesn't want to worry about whether her necklace will survive the rain on the way home. That's exactly what Priva Luxe takes care of.

OUR PROMISE TO YOU

Every Priva Luxe order ships free, arrives in thoughtful packaging, and is covered by our Easy Exchange Promise. If something isn't right - the fit, the size, the style - we'll exchange it within 7 days, no questions asked. We're a small brand, and every single customer matters to us personally.

Reach us anytime on at privaluxe@gmail.com. We respond within a few hours - because we actually want to hear from you.

Thank you for being here. We hope you find a piece that feels like you.

- Priyanka Vyas, Founder, Priva Luxe